Discovering Your Authentic and Marketable Life Theme

A beginner’s guide to selling more books without selling your soul.

As creatives, we get many conflicting pieces of advice, which could cause us to fall into one of two creative traps.

1) Creating solely for ourselves, absent of marketing concerns.

2) Creating solely for the market, absent of personal convictions.

While creating primarily for ourselves could sound like a good idea, if we don’t also focus on the market, we may find that no one wants to buy what we are offering. Creating solely for the market may make us successful, but can take us on a path that is inauthentic and challenging to sustain.

This course offers a third option.

Through three easy steps, you will find where your authentic life theme meets your marketable theme. This convergent theme could be the critical next step you need to provide in both a more authentic expression of self in creativity as well as higher sales.

Finding one's purpose and life theme is critical to excel, not only as an author but in life. When we understand how we were designed to further the kingdom, be it by writing about our experiences, crafting epic worlds, or as Martin Luther King Jr put it, be a street sweeper, then we can find peace and contentment.

"If a man is called to be a street sweeper, he should sweep streets even as Michelangelo painted, or Beethoven composed music, or Shakespeare wrote poetry. He should sweep streets so well that all the hosts of heaven and earth will pause to say, here lived a great street sweeper who did his job well." ~ Martin Luther King Jr