Discovering Your Authentic and Marketable Life Theme

A beginner’s guide to selling more books without selling your soul.

As creatives, we get many conflicting pieces of advice, which could cause us to fall into one of two creative traps.

1) Creating solely for ourselves, absent of marketing concerns.

2) Creating solely for the market, absent of personal convictions.

While creating primarily for ourselves could sound like a good idea, if we don’t also focus on the market, we may find that no one wants to buy what we are offering. Creating solely for the market may make us successful, but can take us on a path that is inauthentic and challenging to sustain.

This course offers a third option.

Through three easy steps, you will find where your authentic life theme meets your marketable theme. This convergent theme could be the critical next step you need to provide in both a more authentic expression of self in creativity as well as higher sales.